Vision & Goals


The University of Arkansas is a flagship university for the integration of student engagement, scholarship and research, and innovation that collectively transforms lives and inspires leadership for a global society.

Institutional Goals

As Arkansas’s flagship public research university, the University of Arkansas will:

  • Put students first by enhancing academic programs, creating an engaging campus life, keeping costs as low as possible and reducing obstacles to student success.
  • Be transparent and accountable to the people of Arkansas in all decision-making.
  • Increase overall enrollment while remaining the school of choice for the state’s most gifted students; provide a concomitant increase in faculty and staff.
  • Enhance diversity by attracting more students, faculty and staff from underrepresented groups and by nurturing intercultural understanding inside and outside the classroom.
  • Improve graduation rates and degree-completion times.
  • Provide highly competitive compensation packages for the purpose of recruiting and retaining the very best faculty, staff and graduate students.
  • Increase funding in both research awards and federal research expenditures.
  • Marshal the university’s expertise, programs, faculty, staff and students to grow the state’s knowledge-based economy and to address major issues confronting Arkansas and the world.
  • Provide a superior campus landscape and environment by planning for and carrying out the continuous renewal and renovation of existing facilities and the designing and building of new world-class facilities.
  • Pursue a consistent and aggressive program for the maintenance and improvement of the institution’s libraries and technology resources.
  • Promote environmental sustainability.
  • Establish and market a quality brand reputation for the university statewide, nationally and internationally.
  • Foster the arts on campus and throughout the region.
  • Expand outreach through distance education and partnerships with other institutions.
  • Grow public support and the endowment through enhanced relationships with constituents and sound investment strategies.

Mission Statement

The Mission of the University of Arkansas Undergraduate Admissions Office is to recruit and admit a diverse and academically strong group of students and to facilitate their transition into a college career.


  • Placing students first
  • Having "Razorback Pride" for the University as an institution of integrity, value, and excellence in education
  • Serving proactively and emphasizing personal interaction
  • Being timely in what we do
  • Working cooperatively with one another and with other campus offices
  • Being team-oriented
  • Continuing Professional Development